New Research Brief Series
'Research Brief' is a publication series which includes 11 editions based on the findings of the global research report, The Next Level. The series takes a step further as each edition puts a specific topic at the forefront, bringing together key findings, advice, and resources found on this subject in the 164-page report. Research Brief consolidates insightful and practical information in a clear and concise document.
The initiative is not insignificant when we know that recent research has shown that there’s a critical need for many communication professionals to convince executives and senior management of their capacity to deliver business value. While an increasing number of business leaders accept the inherent value of good communication, not all are confident that their communication teams are delivering it. Moreover, research notes that communication professionals are often not making a convincing case internally about their value and that many board members and top managers view communication professionals as channel producers or technicians.
The Series
Research Brief Series
The practice of IC | A Look Inside Organizations - Part 3
Edition 11 - This final edition of our Research Brief series features ten in-house communication professionals from four industries: Pharmaceuticals, Retail, Telecommunications, Utilities & Energy. Each participant explains what the practice of internal communication looks like in their own organization, with an emphasis on 5 key topics.
Free PDF, 24 pages
©IC Kollectif, December 2019 #ICKReport
Research Brief Series
State, Trends & Practice
EDITION 8 - This edition brings the focus on
two commanding research projects conducted in Europe and in the USA. The first examines the status and trends in internal communication in European companies. The second is a two-part research identifying best-in-class practices for employee communication and the gap between the knowledge of what best-in-class global communication leaders reported is effective and what the majority of IC professionals reported to be practising.
Free PDF, 28 pages
©IC Kollectif, September 2019 #ICKReport
Research Brief Series
How Business Leaders Value IC |
The Perspectives of Practitioners
EDITION 5 - Key findings based on quantitative and qualitative results found in the report The Next Level, related to how business leaders value internal communication from the perspective of practitioners.
Free PDF, 9 pages
©IC Kollectif, June 2019 #ICKReport
Research Brief Series
Measurement: Linking IC to Business Results
EDITION 2 - Measurement: Linking IC to Business Results provides key advice, research-based resources as well as methods used by in-house communication professionals to demonstrate the impact of their work on business results.
Free PDF, 16 pages
©IC Kollectif, March 2019 #ICKReport
Research Brief Series
The practice of IC | A Look Inside Organizations - Part 2
Edition 10 - This edition features nine communication professionals/executives from eight industries: Consumer Goods, Food & Beverage, Financial Services, Information, Technology & Services Insurance, Law Practice, Mechanical or Industrial Engineering, Oil & Energy. Each participant explains what the practice of internal communication looks like in their own organization, with an emphasis on 5 key topics.
Free PDF, 23 pages
©IC Kollectif, November 2019 #ICKReport
Research Brief Series
Beyond Tactics | The Strategic Contribution of Communication
EDITION 7 - This edition will help communication professionals to explain what their contribution to organizations can be. It presents the Global Capability Framework developed by the Global Alliance of Public Relations and Communication Management with academics and professional organizations.
Free PDF, 9 pages
©IC Kollectif, August 2019 #ICKReport
Research Brief Series
Internal Communication in the Eyes of C-Suite Leaders | Perceptions & Expectations
EDITION 4 - Key findings based on qualitative results found in the report The Next Level about how business leaders perceive internal communication and what they expect from practitioners and the function.
Free PDF, 10 pages
©IC Kollectif, May 2019 #ICKReport
Research Brief Series
The Licence to Operate
EDITION 1 - This is the first instalment of our new publication series 'Research Brief'. 'The Licence to Operate' concisely presents key findings and insights found throughout the 164-page global research report The Next Level on how to be recognized as a trusted advisor and counsellor, and how to advocate the business value of internal communication.
Free PDF, 10 pages
©IC Kollectif, February 2019 #ICKReport
Research Brief Series
The practice of IC | A Look Inside Organizations - Part 1
EDITION 9 - This edition features eight communication professionals/executives from six industries: Airlines/Aviation, Automotive, Building Materials, Chemicals, Computer Software, and Construction. Each participant explains what the practice of internal communication looks like in their own organization, with an emphasis on 5 key topics.
Free PDF, 24 pages
©IC Kollectif, October 2019 #ICKReport
Research Brief Series
Communication Professionals
The Case for Business Acumen
EDITION 6 - Key findings from primary and secondary research on why business acumen matters for internal communication professionals to bring real value to the organization.
Free PDF, 14 pages
©IC Kollectif, July 2019 #ICKReport
Research Brief Series
The Intersection of Internal & External Communication
EDITION 3 - Based on our own qualitative survey as well as interviews with in-house communication professionals from around the world, this edition focuses on the intersection of internal and external communication.
Free PDF, 19 pages
©IC Kollectif, April 2019 #ICKReport
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