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Research Brief Series

Communication Professionals | The Case for Business Acumen

The Case for Business Acumen.png

Free PDF, 14 pages

©IC Kollectif 2019

About this series - 'Research Brief' is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level


Click here to see editions on other topics.

About The Next Level Report - The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value.


More info here. To download the free report, click here.

Based on primary and secondary research, this brief presents key findings on the importance of business acumen for internal communication professionals. The brief:


  • Defines what business acumen is

  • Presents survey results on this topic conducted by different organizations

  • Underlines what business leaders expect from communication professionals in this regard

  • Explains why business acumen is required for internal communication professionals  - at all levels

  • Provides convincing arguments from communication professionals to communication professionals as to why business acumen is no longer optional

  • Offers suggestions to help build business acumen

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