Research Brief Series
Internal Communication | State, Trends & Practice
Free PDF, 28 pages
©IC Kollectif 2019
About this series - 'Research Brief' is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level.
Click here to see editions on other topics.
About The Next Level Report - The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value.
This brief presents two commanding research projects conducted in Europe and in the USA. The first examines the status and trends in internal communication in European companies. The second is a two-part research identifying best-in-class practices for employee communication and the gap between the knowledge of what best-in-class global communication leaders reported is effective and what the majority of IC professionals reported to be practising. What you'll find inside this edition:
Status and trends in internal communication in European companies
How to build efficacy in employee communications:10 best-in-class practices in employee communication
Four factors that contribute to internal communications driving business value
The 22 factors of success
Common practices in communicating internally
6 key topic areas
The reality inside organizations: What does good look like?