Research Brief Series
How Business Leaders Value IC | The Perspectives of Practitioners
Free PDF, 9 pages
©IC Kollectif 2019
About this series - 'Research Brief' is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level.
Click here to see editions on other topics.
About The Next Level Report - The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value.
Based on primary and secondary research, this brief presents key findings related to which extent practitioners believe that business leaders :
Value internal communication
Consider internal communication as part of the corporate strategy
View IC teams as trusted advisers
Take their recommendations seriously, and more
The brief also:
Reports on the reputation of the role and the function
Includes testimonials from communication professionals from a number of organizations
Provides a picture of key findings from recent surveys around the globe