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Research Brief Series

The practice of IC | A Look Inside Organizations - Part 1

Research Brief Series

The practice of IC | A Look Inside Organizations - Part 1

IC inside 8 companies.png

Free PDF, 24 pages

©IC Kollectif 2019

About this series - 'Research Brief' is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level


Click here to see editions on other topics.

About The Next Level Report - The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value.


More info here. To download the free report, click here.

This edition features 8 communication professionals/executives from 6 industries:


  • Airlines/Aviation - Susan Blundell, Greater Toronto Airports Authority (GTAA)

  • Automotive - Selva Carbajal, General Motors

  • Building Materials - Iwona Burzyńska, Lafarge Poland

  • Chemicals - Mark Dollins, DuPont, and Terh Kivinen, DSM

  • Computer Software - Tom Murphy, Microsoft, and Antonia Ashton, SAP

  • Construction - Shel Holtz, Webcor


What you’ll find inside this edition:


Each participant sheds light on internal communication in their own organization with an emphasis on:


  • Challenges and opportunities facing their communication team

  • The intersection of internal and external communication

  • Effective IC: mindsets, behaviours & practices

  • How they help senior leaders understand the value of internal communication

  • How they demonstrate the impact of internal communication on organizational goals to business leaders

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