New 'Research Brief' series distills key topics from global report 'The Next Level'
By Lise Michaud
IC Kollectif launches Research Brief, a new publication series based on the findings of the global research report, The Next Level. The series takes a step further as each edition puts a specific topic at the forefront, bringing together key findings, advice and resources found on this subject in the 164-page report. Research Brief consolidates insightful and practical information on a particular issue or topic of interest in a clear and concise document.
The initiative is not insignificant when we know that recent research has shown that there’s a critical need for many communication professionals to convince executives and senior management of their capacity to deliver business value. While an increasing number of business leaders accept the inherent value of good communication, not all are confident that their communication teams are delivering it. Moreover, research notes that communication professionals are often not making a convincing case internally about their value and that many board members and top managers view communication professionals as channel producers or technicians.
The series pursues the same main objectives as the report: advocate the strategic management of internal communication, help practitioners overcome key challenges, explain the value of their work to leaders, and measure its impact more effectively.
The Licence to Operate
The first instalment titled 'The Licence to Operate, highlights top advice and resources to be recognized as a trusted advisor and counsellor, and to advocate the business value of internal communication to leaders.
New editions of Research Brief will be released monthly and they will be available here.
In addition to IABC, our strategic partner since June 2018, we're proud that The Next Level report has gained the official support of two renowned organizations since its release: the Global Alliance for Public Relations and Communication Management and The Conference Board.
Webinar on demand
If you missed our webinar ’The Next Level: The Business Value of Good Internal Communication’ hosted by IABC, the recording is now available here.