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Series of interviews


We speak with senior communication professionals working in the field of internal communication to learn and share their views on the practice of internal comms in their countries, and to find out who and what they are paying attention to in the world of IC. 

Republic of Indonesia | Nihara Hayati Dalimonthe, Public Communication Analyst, Ministry of Communication and Information Technology

The greatest challenges for internal communication in my world are the lack of media and social media literacy, especially for beginners which can lead to lead to inappropriate speech and expression. The ability of a person to properly understand the designation of information contained in mass media will greatly affect their mindset and point of view. Full interview.

Latvia Elina Harchenko, Head of PR unit at Rīga Stradiņš University and a fellow at the Institute for Organisational Well-being

Introducing modern digital solutions is also an opportunity but I see two challenges here. Firstly, we are already over-digitalised, so there is a risk that employees won’t be enthusiastic about one more online platform or social network. Secondly, face-to-face communication still matters and we need to think carefully how to balance digital and personal communication within an organisation. Full interview.

Chile Patricia Corrales, Journalist and MarCom, Specialist oriented towards IC

Our directors should be aware that the first ambassador of any organization is the employee. So, it’s a must to create a very fluid communication with them. It’s a key factor to manage possible crises, to engage their willingness to compromise and loyalty and to sustain a labor environment consistent with corporate objectives. Full interview.

Nigeria | Toni Anne Uwaifo, Internal Communications and Employee Engagement Manager at Diageo

Internal communicators can help determine the culture of the company where they work. As the frontline storytellers of the company, they are also in a unique position to shape the company’s brand and legacy. Full interview.

India| Aniisu K. Verghese Corporate, Communications & Corporate Social Responsibility Lead, at Tesco Bengaluru

Today, I do see more interest from organizations to discuss challenges at work, explore solutions, share best practices and receive feedback on campaigns and initiatives. There are also organizations which enter their work for awards in India primarily, a good sign that internal communicators are confident about their work and are willing to benchmark against the best. Full interview.

Slovakia | Katarina Schneiderova, Head of internal communication at Allianz


I think the quote by Bill Gates tells it perfectly: “Like a human being, a company has to have an internal communication mechanism, a “nervous system”, to coordinate its actions. “ I would add, an effective one. A company is just like the human body, when it feels healthy inside, it shows it outside as well. Full interviewFull interview.

Republic of Turkey | Elif Şanlıer, Owner of BIS Internal Communication Agency

My vision is in the direction of moving internal communication to above-the-line communication channels. I believe that a holistic communication strategy will be adopted that will serve not only the communication that exists within the corporate but also the employer's brand. Full interview.

IRELAND | Emily Maher, Internal Communications Manager for Deloitte


"Global geopolitical turmoil, including Brexit, is threatening confidence among many business leaders in Ireland. However I believe that this presents a fantastic opportunity for internal communicators to demonstrate their value in helping leaders to provide context for their teams – thereby driving loyalty and engagement and ultimately, organisational success." Full interview.


ARGENTINA | Alejandro Formanchuk, Director of Formanchuk & Asociados 

"I always tell my clients: everything there exists in your company is potentially an internal message because everything has a meaning:  the salary you pay to an employee, the size of an office, the resources given at work, the boss’s behavior, the dismissals, the promotions, the way you get a client, a fulfilled or unfulfilled promise, etc." To read the interview in English, click here; in Spanish, click here.

UNITED ARAB EMIRATES | Alex Malouf, Corporate Communications Manager, Arabian Pennisula Procter & Gamble


We're going through so much change here, especially economically and structurally (think of low oil prices and job localization). Internal communications is essential to any organizational change, both in terms of alignment as well as motivation and productivity." Full interview.

SERBIA | Andrea Brbaklic, Senior Partner at Axis Consulting


"Educating management about the importance of internal communication and ensuring its involvement in each project and business plan is our eternal challenge." Full interview.

GERMANY | Gunther Mittmann-Gano, Responsible for intranet, portal solutions and extranet at Klüber Lubrication


Digital transformation requires a profound cultural change guided from IC, especially if you consider the company's intranet. The greatest challenge, in my opinion, is to bring the different generations together with regard to the level of their digital socialization during their lifetime. This requires a high ability of empathy and patience." Full interview.

BELGIUM | Anne-Sophie Duchene, Communication consultant


"Individuals inside companies have become  internal news reporters just like the man on the street  has become a journalist. Despite this, many IC jobs are still stuck within HR departments  when corporate communications as a whole, I think, should be the overall keeper of messages." Full interview.

KAZAKHSTAN | Zair Kashek Communications Director at AES Kazakhstan


The arrival of modern internal communication techniques and approaches was slightly delayed in Kazakhstan compared to Europe or North America, starting only in the mid-1990s when many multinational companies entered the country. Even nowadays, one can notice a difference between foreign and local companies in that respect." Full interview .

PAKISTAN | Sohaib MustafaPerception Engineer and COO at Wordsmith. 

"The greatest challenge that internal communication faces in Pakistan is the awareness of the discipline among the top management. .. CEOs of existing organizations don’t think this is a required discipline and thus you don’t see dedicated departments emerge in the biggest of organizations. This in turn  does not let Internal Communication become an academic reality either." Full interview.

LITHUANIA | Vija Valentukonytė, Head of Internal Communications at Telia Lietuva

"It’s important to have regular conversations with your business stakeholders and, if needed, challenge them. If the questions you ask get them thinking – you are on the right track. And once you start to agree where the real issue is – only then get creative about fixing it." Full interview.

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Capture d’écran, le 2019-04-03 à 17.31.5
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