STATE OF THE PRACTICE

A selection of survey & research-based reports published by professional communication bodies, communication professionals and academics.

 

This section doesn't feature reports published by vendors and solution providers. 

 

Communicating AI: Building the Playbook 2019

Centre for Strategic Communication Excellence - The Communicating Artificial Intelligence Survey: Building the Playbook 2019, second to the inaugural 2018 Communicating AI survey, was designed to continue capturing and benchmarking what communication professionals around the world are observing and doing in communication about artificial intelligence (AI). The Survey is the first phase in a two-phase research initiative to build a global playbook for communication professionals. Download at https://insights.cropleycomms.com/communicating_ai-2019 

State of the Sector 2019

Gatehouse - The State of the Sector 2019 report identifies six areas of improvement for internal communication professionals, and suggests some ways to remedy this. Download at: https://www.gatehouse.co.uk/stateofthesector/

Strategic Alignment: How communicators can change the face of leadership

Wayne Aspland and Zora Artis, White Paper - The very first global survey of more than 200 senior communicators to look at the issue of strategic alignment from a communication perspective. Download the white paper at: https://www.iabc.com/strategic-alignment-white-paper/

European Communication Monitor 2018

ECM - Besides key trends like fake news, the ECM 2018 survey explores communications’ contributions to organisational success, the work environment for communication professionals in Europe, and more. The report is based on almost 3,100 communication professionals in 48 countries. Detailed analyses are available for 22 countries and different types of organisations. Get the report at:

http://www.communicationmonitor.eu/2018/06/13/ecm-european-communication-monitor-2018/

Why Strategy Matters

Become - This research aims to stir up a strategy intervention. Exploring what is causing the blockade of strategic decision-making within internal communications, the report highlights the importance of strategic planning and questions the void in using evidence-based research. Download the report at: 

https://mailchi.mp/1e2f31ee5a0e/whystrategymatters

European Communication Monitor 2019

ECM - The 2019 survey explores trust in the PR profession, public trust in different organizational advocates, challenges of building trust and transparency, the most important strategic issues for the profession, Artificial Intelligence in communications, as well as content creation and distribution. The European Communication Monitor 2019 is based on responses from 2,689 communication professionals in 46 countries. Detailed analyses are available for 22 countries and different types of organizations (companies, non-profits, governmental, agencies). Download at: http://www.communicationmonitor.eu/2019/05/23/ecm-european-communication-monitor-2019/

2019 Edelman Trust Barometer

Edelman - The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs, business, and media. Download the report at: https://www.edelman.com/trust-barometer

The Next Level: The Business Value of Good Internal Communication

​IC Kollectif - Global research report The Next Level examines the reality of the practice inside companies, how business leaders perceive internal communication, and how practitioners can better position themselves as trusted advisors and key business enablers. The Next Level provides quantitative and qualitative findings from primary and secondary research. Get the report here and at: 

https://www.ickollectif.com/the-next-level-report-download

North American Communication Monitor

ECM - The first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America. Get the report at:

http://plankcenter.ua.edu/north-american-communication-monitor/

Report: A Global Capability Framework for the public relations and communication management profession

Global Alliance for Public Relations and Communication Management (GA) Research Report. Huddersfield, UK: University of Huddersfield. Business School - A Global Capability Framework for the public relations and communication management profession. Report available at: https://www.hud.ac.uk/media/assets/document/research/globalcapabilitiesinpublicrelationsandcommunicationmanagementgcpr/global-capability-framework-brochure.pdf

Research Brief Series

IC Kollectif - Research Brief is a publication series based on the findings of the global research report The Next Level. The series takes a step further as each edition puts a specific topic at the forefront, consolidating key findings, advice, and resources found on the subject in the 164-page report, in a clear and concise document. A new edition is released monthly between February and December 2019. Available here and at https://www.ickollectif.com/next-level-research-brief-series

The Case for a Communication Blueprint

GreenMegaphone - Survey report revealing global insights into the need for upgrading communicators' planning and strategy skills. Download the report at: https://pages.convertkit.com/18df6e5291/bdb156a80b

2018 Communicating Artificial Intelligence (IA) Global Report

Centre for Strategic Communication Excellence - AI Global Survey is supported by the Centre for Strategic Communication Excellence. With participation from more than 230 communication professionals from 25 countries, the report provides an understanding of a gap in awareness of AI that needs to be filled if communication professionals are to advise our organizations on the opportunities and pitfalls of AI. 

Get the report at: https://cropleycomms.com.au/articles/digital_comms/communicating_ai/Communicating_Artificial_Intelligence_Global_Report.pdf

Relevance Report 2019

USC Center for Public Relations - The annual Relevance Report identifies emerging issues and forecasts topics and trends impacting society, business, and communications in the coming year. Get the report at: 

https://annenberg.usc.edu/research/center-public-relations/relevance-report

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Previous reports 

Previous reports are available here.