top of page

The Case for Business Acumen

By Lise Michaud

Cover Business Acumen.png

We just released 'The Case for Business Acumen,' the sixth edition part of our Research Brief series.


The 14-page document defines business acumen, includes survey results on this topic conducted by different organizations, provides convincing arguments from communication professionals as to why business acumen is no longer optional and underlines what business leaders expect from communication professionals in this regard.


Download your free copy here.

Capture d’écran, le 2019-04-03 à 17.31.5
bottom of page