Mike Klein Ever wonder why your internal communication isn’t getting any traction? Or why your engagement scores are slipping despite your steady diet of snappy intranet articles and C-suiter videos? Recent studies from Edelman, the American Press Institute, and Innovisor in Copenhagen identify a crucial and often-omitted factor: the peer influencer, or, as they are often called within organizations, “internal influencers.” Influencers drive trust Although corporations and o
