Lise Michaud Several PR organizations from around the world recently reacted against the era of 'alternative facts', including PRSA, CIPR and IPRA. A few days ago, the International Association of Business Communicators (IABC) launched a petition to publicly stand for transparent and ethical professional communication. "Alternative facts - as a term for inaccurate information - have no place in professional communication," indicated IABC Chair Dianne Chase, in a recent post.
