Dr. Kevin Ruck In this piece, I will argue that it is not just social media networks that are changing the rules of practice.The game changer is the expectation that citizens and employees have to express their voice. Internal communication has tended to be very one-way in the past, with a history steeped in publications that some employees saw as propaganda. However, this is now changing. In my discussions with hundreds of internal communication diploma students in recent ye

Lise Michaud What would be your greatest hope for the internal communication profession for the year 2017? Today, five IC thought leaders respond to this question: Jim Shaffer, Dr. Kevin Ruck, Aniisu K. Verghese, Jonathan Champ and Paul Barton. Here’s what they hope for : « I hope internal communication professionals will take a lesson from their HR colleagues who’ve shifted their work from low value-adding personnel administration work to building their organization’s workfo

Lise Michaud The W20 Group report "Relevance is the new Reputation" argues that « power is shifting away from management to employees, suppliers, distributors, customers, business partners and other stakeholders. » This is of concern not only to external communication and marketing practitioners, but to internal communication professionals as well. Here are some excerpts from the report: « In today’s social/digital reality, relevance has become the new reputation. This means