Part 2 | IC Experts on the Profession of IC


Lise Michaud

What would be your greatest hope for the internal communication profession for the year 2017? Today, five IC thought leaders respond to this question: Jim Shaffer, Dr. Kevin Ruck, Aniisu K. Verghese, Jonathan Champ and Paul Barton. Here’s what they hope for :

« I hope internal communication professionals will take a lesson from their HR colleagues who’ve shifted their work from low value-adding personnel administration work to building their organization’s workforce capabilities. Internal communication professionals need to stop churning out activities that add little to no value and start helping their organizations improve results and value by eliminating communication breakdowns that make it tough for employees to do their work. Opportunities are huge for communication practitioners who want to play a major role in running the business. »

Jim Shaffer, Leader, Jim Shaffer Group

«My big hope for 2017 is that internal communication practitioners will send out less stuff and use the saved time to help senior managers to listen more. On the whole, as a profession, we do great work in keeping employees informed. And that’s important. But it’s just one half of the job. It’s the ying without the yang. Information and employee voice are interconnected and add up to much higher levels of engagement when combined.»

Kevin Ruck, Co-founder PR Academy

« The state of internal communication is gradually improving although there is more we can aspire to do. My hope is that the profession gets more

inclusive in its approach to driving organizational change and success.

- Inclusive in taking managers along to become better communicators.

- Inclusive such that different generations at the workplace feel they belong. It is predicted that there will be 5 generations working together by 2020.

- Inclusive in being sensitive about helping employees make sense of communication and manage the ‘noise’. Employees are overwhelmed by the amount of messages they receive.

- Inclusive in giving employees a voice at the workplace.

- Inclusive in inviting and embracing ideas beyond the profession such as drawing on insights from

research and academia to grow the function.

- Inclusive in thinking about the future of the organization and not just that profession

Aniisu K. Verghese, Corporate Communications & CSR Lead at Tesco Bengaluru