The Next Level: The Business Value of Good Internal Communication

Lise Michaud

IC Kollectif has produced a new global research report, The Next Level, examining the value and practice of internal communication from several angles around one central theme: the business value of good internal communication.

The report reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors and key business enablers.

The Next Level draws on interviews with 33 in-house communication professionals and executives representing 20 industries from 25 countries across all continents, contributions from several teachers and researchers, the results of a global open-ended survey question, testimonials from C-suite members, and a review of published surveys and research reports.


In the eyes of leaders

Through recent findings and new testimonials, we analyze whether and why CEOs value internal communication. The question is initially reviewed from the perspective of business leaders and in a second step, from the perspective of practitioners with respect to what extent they actually believe that their senior leaders value the practice and their work.

The reality on the ground

With candour and transparency, in-house practitioners and executives invited us inside their organization and talked openly about what IC looks like in their world. From the pressing issues