Views of 14 CEOs and 89 Practitioners on IC

Lise Michaud

CIPR Inside released a new report yesterday at its annual conference. "Making it Count : The strategic value and effectiveness of internal communication" is the result of 14 interviews with CEOs from various industries and the views of 89 IC practitioners with a similar set of questions to get a sense of their thoughts on the function and where practitioners are in terms of the value they add. The report also integrates insights from research conducted by VMA Group and Dr Kevin Ruck.

The findings of the research report sheds light on a number of aspects :

• The place and value of internal communication

• Perception: what is internal communication?

• Driving performance and productivity

• Making an impact: what good looks like

The full report is available here.

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