Part 5 | What IC Needs in 2017


Lise Michaud

In this last post addressing the hopes of IC thought leaders on the profession of Internal Communication in 2017, Liam FitzPatrick, Adrian Cropley, Caroline Kealey, David Grossman, Rachel Miller and Peggy L. Bieniek share their thoughts.

“I hope that more of us can turn the rhetoric about measurement into reality. Data is the route to improving our practice, helping our colleagues make better communication decisions and gaining fresh insights into our audiences…”

Liam FitzPatrick, Managing Partner, Working Communications Strategies