7 Predictions for the IC Road Ahead
Paul Barton, ABC As we look toward the year ahead, we can expect some big changes driven by the global economy, a shifting culture and advancing technology. These changes bring unique opportunities to internal communications professionals who choose to embrace them and seize upon the opportunities they bring. Here are 7 predictions for the road ahead and the direction I believe we should be steering. 1. There will be an increased need for stronger internal branding and employ