Part 4 | Wishes for the Profession of IC
Lise Michaud For this forth post of our series of 5, we asked Lee Smith, Sean Williams, Jane Revell, Alan Oram, Shel Holtz and Katie Macaulay to share their wishes for the profession of Internal Communication in 2017. "My biggest hope for the IC world is that we finally learn to embrace measurement and evaluation. We have seen a slight improvement in recent years – the number of practitioners conducting some form of measurement has increased a little since we first started o