Allowing employees to communicate in their own words gives consumers an insider view, which will fuel trust and belief in your brand.

When advocacy is unsolicited, spontaneous, as a sign of pride of working in a particular workplace, you don’t need a programme.

Lise Michaud The W20 Group report "Relevance is the new Reputation" argues that « power is shifting away from management to employees, suppliers, distributors, customers, business partners and other stakeholders. » This is of concern not only to external communication and marketing practitioners, but to internal communication professionals as well. Here are some excerpts from the report: « In today’s social/digital reality, relevance has become the new reputation. This means