Marzena Tajchman The last Edelman Trust Barometer made it clear. Lack of trust becomes reality almost all over the world. Does it change the way we shape internal communications? It should. How? Let me share with you a few ideas tested in Poland - a country with one of the lowest trust indexes in Europe. Be the one who trusts You’re the one to make the first step. The more people mistrust different organizations, the more your organization should trust them. In return, they w

Lise Michaud For the first time, “a person like yourself” is as credible a source for information about a company as a technical or academic expert (all three rated at 60%) and far more credible than a CEO (37%) or the least credible spokespeople -government officials and regulators (29%). "This implies that the primary axis of communications is now horizontal or peer-to-peer, evidence of dispersion of authority to friends and family." Trust in crisis The 2017 Edelman Trust Ba