When crisis hits, employees can be a brand’s ambassadors and a critical part of the solution for mitigating those situations, but they must

The core principles of crisis communication require us to tell it first, tell it fast and tell it all. Often, organisations forget that thei

Lise Michaud If your organization was faced with a disaster tomorrow, would you know how to handle employee communication ? In this excellent article « Communicating with employees during a crisis » published by the Society for Human Resource Management, author Novid Parsi urges organizations to figure out how to communicate with employees during a crisis before a disaster actually strikes. The article is based on views and advice on the subject from experts, including Shel H