Part 1 | What we Hope for IC in 2017


Lise Michaud

As we approach the end of the year, we reached out to a number of internal communication thought leaders to find out what their hopes are for the IC profession for 2017. Every day this week, we will publish a post to share some of the answers that we received.

We launch this first post with Cameron Craig, Rita Zonius, Stephen Welch and Priya Bates, who kindly accepted to answer our question.

« I’d like to see companies invest more in internal communications including opening requisitions for more senior level strategic positions. I also hope there will be a tighter integration between internal and external teams. »

Cameron Craig, Head of Global Corporate Communications, Polycom

« The unfettered flow of information, powered by new technologies and social media, continues to challenge the way we do our jobs. With the demand for timely and authentic communications on the rise, in the year ahead I’d love to see internal communicators put more energy into “keeping communications real”. This means shifting our focus from the traditional role we inhabited as communications gatekeepers for our leaders, to instead coaching them to be their genuine selves through engaging communication and conversation. This includes helping leaders understand being social is not an optional extra today - or something to be deleg