MEASUREMENT & EVALUATION: Standards, Frameworks and Resources

Interviews, articles and other resources are available here.

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Research Report 2019: Measurement and ROI for Internal Communication,

CIPR Inside, in partnership with the Institute of Internal Communication.  

Executive report available here
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Evaluation Framework 2.0 - This updated Evaluation Framework is provided by Government Communication Service to communication professionals across the wider public sector to assist in measuring the success of their work and appraising their activities.

Available here

A Delphi study to identify standards for internal communication 

Click here

Measurement  & Reporting:

A series of research-based tools developed by the Academic Society for Management & Communication

Click here

Bacelona Principles 2.0 

Available here
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Measurement: Linking Internal to Business Results

ResearchBrief Series

Download here
Engineering Sketch

​​List of interviews, articles, podcasts & more

Available here

AMEC Integrated Evaluation Framework

Available here

GCS Evaluation Framework

Available here

Dictionary of Public Relations Measurement and Research, by Don Stacks and Shannon Bowen

Available here

The Next Level Global Report

Measurement Resources from page 141. 

Available here
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EBOOK - Demonstrating the Value of Communication. Perspectives and advice on communication measurement & evaluation, by Jesper Andersen with contributions from ten authors. 2nd edition. Supported by AMEC.

Available here

Guide: The PR Professionals's Definitive Guide to Measurement. AMEC, PRCA, ICCO

Available here

CIPR Inside Communication Measurement Matrix

Available here