"So much great advice - and some painfully true observations - from global comms leaders. Highly recommended for all internal communication and communication professionals pondering their plan of attack for 2018." 

          - Romany Jane, Communication Advisor, Government of Alberta, Canada

Internal Communication 2017 & 2018

 

FROM HOPE TO REALITY 

How Far We've Come | The Road Ahead

We asked a number of communication professionals from different parts of the world to share their greatest hope for the IC profession in 2017 in terms of where the discipline should be.

 

Many spoke to the need for shifting the role of internal communication from a tactical to a strategic approach that supports organizations in achieving their business results. Some voiced the value of IC and the need to get recognized by executives. Some focused on the imperative need to measure and evaluate what we do, while others talked about the importance of investing in our professional development, knowledge and skills, and so on.

 

How far have we actually come? Our collaborators share their views on the progress made over the past months, to what extent they believe their hope has translated into reality and what they see on the road ahead in 2018.

Click here download.

©IC Kollectif, December 2017, 42 pages

 
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