Disrupting the Function of IC - A Global Perspective 

The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple, increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and new ways to define itself.

For the first time, a collective global effort attempts to address these questions. With responses from North America, South America, Europe, Asia, Africa, Australasia, and thirty senior communication professionals across age, gender, background and the in-house and consultant spectrum, the 222-page eBook Disrupting the IC Function - A Global Perspective, offers a global picture of what lies ahead for the profession.  

Click here to download Disrupting the Function of IC.                      

 

"This e-book should be required reading for all IC professionals.  Don't work on a new project, plan or strategy until you have read what some of the sharpest minds in our industry have to say."

 

    - Mark Darby, Head of Internal Communications. United Arab Emirates

"The best, complete recent insights you will find about internal communication." 

-  Katja Werbrouck, Co-Founder, MoodFactory, Brussels

"A must-read piece for everybody related to internal communications. For me its biggest value is creating a big picture of IC not only as it looks like today, but also how it will look like tomorrow."

 - Elina Harchenko, Head of PR unit at Rīga Stradiņš University, Latvia

A glimpse at the chapters

A number of Post-Graduate Public Relations and Corporate Communication College and University Programs are now integrating the eBook as a course text.

For their crucial support, IC Kollectif specifically acknowledges

the Global Alliance for Public Relations and Communication Management, representing 160,000 communication practitioners and academics around the world, for writing the foreword, helping to launch the publication worldwide and including the global internal communication resource into their Education & Research Section on their website.

Special thanks to Professor Anne Gregory, Immediate Former Chair of the Global Alliance for Public Relations and Communication Management and Chair of Corporate Communication at the University of Huddersfield, for writing the foreword.

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