Reputation & Trust | Employee Trust

2018 Edelman TRUST BAROMETER

Edelman

The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 markets surveyed now lie in distruster territory, up one from last year. Yet dramatic shifts are taking place at the market level and within the institution of media. More info here.

Does the reputation of your organization make any practical diffference to its employees?

The Oxford Review

This study looks at "the effects of corporate reputation on the people who work inside the organization and the organizations's  performance in the market." Article available here. Access the source of the research here.

Institute for PR

With the ubiquity of social media’s influences in virtually every aspect of contemporary lives, employees are now increasingly able to voice their dissatisfaction via social media with hundreds or thousands of people outside the organization. Read more.

Weber Shandwick and KRC Research

In an increasingly connected and transparent world, keeping a low profile is no longer an option for business leaders. Weber Shandwick and KRC Research, released The CEO Reputation Premium: Gaining in the Engagement Era. This survey of more than 1,700 executives worldwide explores the realm of CEO reputation to better understand what is required of leaders today. As CEOs have entered a golden age of opportunity, find out how half of the executives interviewed expect that CEO reputation will matter even more to corporate reputation over the next couple of years. 

Relevance is the new Reputation

W2O Group

The W20 Group report  "Relevance is the new Reputation" argues that power is shifting away from management to employees, suppliers, distributors, customers, business partners and other stakeholders. This is of concern not only to external communication and marketing practitioners, but to internal communication professionals as well. Read more.

Arthur W. Page Society

A task force organized by the Business Roundtable Institute for Corporate Ethics and the Arthur W. Page Society set out to investigate the current landscape of public trust in business. The goal is to provide business leaders with knowledge on which they can base decisions and actions. This report represents the initial step in a larger effort to identify opportunities for business leaders to build and sustain public trust in their companies, in their sectors, and in the institution of business.

Brunswick Insight

The study focused on communication practitioners’ current understanding of corporate reputation and how to build on organizational culture focused on proactive reputation building. More info here.

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