The following is part of our most recent publication released online, "IC in 2017 & 2018 FROM HOPE TO REALITY How Far We've Come | The Road Ahead." Looking back at their greatest hope for the IC profession in 2017 in terms of where the discipline should be, 21 communication professionals from different countries answer two questions: How far have we actually come in 2017? What remains to be done in 2018?
Rachel Miller, Director, All Things IC consultancy, shares her views on the progress made these past months, to what extent she believes her hope has translated into reality, and what remains to be done in 2018. To read the views of all contributors, get our new 42-page eBook free to download here.
My biggest hope for the internal communication profession in 2017 is for communication professionals to take time to invest in themselves. With fake news on the rise, our role is more important than ever to encourage organisations to create a new code of ethics for employees. The IC profession needs to rise to these challenges, pool resources and commit to the highest levels of transparency at all levels.
How far we've come. Next steps.
This year has been steeped in discussions about ethics and PR. High profile cases have brought it to the forefront of our profession and rightly so. There’s more that could and should be done into 2018 and beyond to help communicators learn and seek guidance about ethics and making the right decisions.
The next step is to tackle fake news and seek verification at every level to ensure trusted communication prevails. Internal communication practitioners need to continue championing raised standards and transparency and investing in themselves. Lots of excellent conversations about ethics were sparked in 2017. They need to continue because we owe it to employees and publics we serve.
Click here to download the free 42-page eBook "IC in 2017 & 2018 FROM HOPE TO REALITY How Far We've Come | The Road Ahead."
All Things IC consultancy