The following is part of our most recent publication released online, "IC in 2017 & 2018 FROM HOPE TO REALITY How Far We've Come | The Road Ahead." Looking back at their greatest hope for the IC profession in 2017 in terms of where the discipline should be, 21 communication professionals from different countries answer two questions: How far have we actually come in 2017? What remains to be done in 2018?
Peggy L. Bieniek, ABC, Communication Consultant and Blogger Starry at Blue Brilliance, shares her views on the progress made these past months, to what extent she believes her hope has translated into reality, and what remains to be done in 2018. To read the views of all contributors, download the free 42-page eBook here.
My biggest hope is that we continue to reinvent our roles as communication professionals to help drive and inspire innovation. Internal communication is the foundation of a collaborative company culture, which leads to innovation, a necessary element for sustainable business success, but this requires transformation. Begin 2017 by building new relationships while nurturing existing ones. Venture out to seek new experiences and people. Re-imagine your role to expand your perspectives and activities that will sustain innovation for you and your organization.
How far we've come. Next steps.
I’m inspired by the many efforts of innovators in all industries to support their organizations’ sustainable business success in 2017. As I outlined in “Reimagining and Reinventing: The Corporate Communicators’ Sunrise to Innovation,” corporate communication professionals should focus on transforming their roles to drive and inspire innovation for their organizations. Transformation begins by seeking ideas and resources in new areas within and outside of your organizations.
Successful transformations have been ongoing during the past few years as described in “5 Success Stories About Finding Inspiration in Unlikely Places.” To sustain these transformation efforts, communication professionals must not only rely on online relationship building. In “Lou Reed, Big Sisters and Influence,” John O’Reilly stresses that “off the grid” experiences in the physical world and making connections with seemingly contrasting concepts will expand your perspectives to reimagine your work and your world. It will make your “sunrise to innovation” all that much brighter.
Click here to download the free 42-page eBook "IC in 2017 & 2018 FROM HOPE TO REALITY How Far We've Come | The Road Ahead."
Peggy L. Bieniek, ABC
Communication Consultant and Blogger
Starry at Blue Brilliance