IC Kollectif has created a COVID-19 Communication Repertoire where we are compiling reliable information and tools from professional bodies and practitioners to support communication professionals with this unprecedented and unpredictable crisis. The repertoire is updated on an ongoing basis.   



Corona Research 2020 - Survey about internal communication during the Coronavirus crisis (Closes April 1)

Moodfactory and the UCLouvain are conducting an international survey to analyze the internal communication implemented by the organizations during the coronavirus crisis. Please take the survey here before April 1.

IoIC Survey (Closes April 10)

The Institute of Internal Communication is conducting a survey to find out how IC practitioners are tackling the challenges around communicating COVID-19. 

COVID communication management survey UK (Closes April 20)

Leads Beckett University is conducting a study to understand the communicative management of the COVID-19 (coronavirus) crisis in the UK. The findings of the study may help improve the effectiveness of communication practices in future crises.



COVID-19: How Businesses are Handling the Crisis

The Institute for Public Relations and Peppercomm conducted a global study in which 300 communication executives and senior leaders were surveyed to find out how their companies were faring in the COVID-19 pandemic. The report looks at what sources they trusted, how prepared they were for the crisis, and what their businesses are doing to fight against the outbreak and resulting panic. Download the report. Watch the IPR webinar here. Articles here and here.

Perceptions about COVID-19 and the employer response 

Weber Shandwick and KRC Research conducted a national survey among 1,004 Americans, from March 16 to 18, 2020 to ask how they feel regarding the pandemic, precautions they’re taking, confidence in medical and healthcare facilities and organizations and support from their employer.

2020 Edelman Trust Barometer Special Report Trust and the Coronavirus

Edelman conducted a 10-country study March 6-10 in Brazil, Canada, France, Germany, Italy, Japan, South Africa, South Korea, the U.K. and the U.S. It confirms the role business must play as a source of reliable and timely information. 

Coronavirus: Corporate Leaders Grapple with Major Disruption by Putting Employees First

The gatekeepers (Waterman Hurst) surveyed 51 gatekeepers℠—CEOs, C-level executives, talent executives, and C-level advisors within companies ranging from $100 million to $125 billion in annual revenue—to find out what they’re doing to stay focused through the biggest challenge of their leadership careers: tackling COVID-19.

Research reveals appealing to our best nature is the most effective way to communicate through Covid-19

Hill+Knowlton Strategies H+K’s behavioral science unit tested a series of messages with a nationally representative sample of 1,000 members of the UK general public to find out how messages were being received and the impact they had on behavior. The research reveals appealing to our best nature is the most effective way to communicate through COVID-19. 


Effective Public Health Communication in an Interconnected World: Enhancing Resilience to Health Crises

This research-based resource by The Rockefeller Foundation, KYNE and News Deeply, shares best practices on how to communicate through a public health crisis. 

Survey - Impact of COVID-19 on UK PR industry

FuturePRoof conducted a survey to get a better understanding of how individuals and businesses are being impacted in order to share this information with industry bodies (CIPR, PRSA) to help them provide relevant interventions. 

APCO surveys on Coronavirus : March 5, March 13, March 17


Global COVID-19 Communications Taskforce

The PRCA - Public Relations and Communications Association is assembling a team of senior professionals from across the world to help PR professionals deal with the impact of COVID-19. More info here.

TOOLKIT | Tools, best practices, examples, resource centers and more

Twelve messages for COVID-19 Responsible Communication

The Global Alliance for Public Relations and Communication Management agreed on the 12 points considered relevant to make a responsible communication about the coronavirus COVID-19 and its impact on the social coexistence, the economy and, in general, all human relationships.

Issue Brief on Coronavirus 

Page Up  introduced a new series of Issue Briefs (first brief here) designed to help practitioners stay on top of emerging issues and what other members are doing to address them.  Additionally, they have compiled this shared drive with Coronavirus resources. 

Managing Communications in a Continuing Crisis, James S. O’Rourke, IV, Ph.D. University of Notre Dame 

Three key concepts and ten best practices to successful communication in a continuing crisis.

Coronavirus Crisis Comms Triage Kit

The Communications Network created an Open Google Doc to share and crowdsource best practices, resources, and examples of effective crisis comms covering many the tasks you're attending to.


Navigating COVID-19: A Briefing for Leaders

In this briefing, Orangefiery provides key facts about the pandemic, as well as considerations and recommendations about how to communicate to your audiences in this challenging time. 


The COVID-19 Emails: Set a Strong First Impression in the Net Impression of Crisis Response
Ron Culp and Steve Johnson analyzed 100 COVID-19 related emails from companies. They found COVID-19 related emails – like all crisis and issues communications – needs to reflect four critical elements: empathy, actions, cooperative efforts, and resolve.


A Communication Checklist for COVID-19 

This check list created by ROI is based on communication strategies used in some companies to navigate the crisis.

COVID-19 Communication Response Kit

An online resource developed by Molly McPherson for business communications in response to COVID-19. The kit is continuously updated and provides direction for communicating with customers and employees, available for both small to mid-sized businesses & cooperatives. 


Communicating in crisis

A guide produced by CIPR's Inside Group for communicating in a crisis, with general advice specific to the Coronavirus outbreak. 


Cision's Crisis Comms Checklist

Mapping the COVID comms curve. A practical worksheet for IC and HR

Using the experience of global employees further along the COVID curve, Scarlettabbott mapped the potential communication phases for IC and HR. The planner contains sample messaging and responses for phases over a period of weeks, with space for your own mapping tailored to your organization.

Five questions around reputation management and corporate comms, Echo Research


Lists of resources, links and articles provided by professional communication organizations:


Communicating about Coronavirus (COVID-19). This LinkedIn group gathers credentialed communication professionals worldwide to share best practices on internal and external communication regarding the impact of the coronavirus outbreak. 



Monday, March 30 

It’s Only a Crisis If You Panic, PRSA

Tuesday, March 31 (2 sessions)

Staying Socially Connected During Social Distancing, The Centre for Strategic Communication Excellence

Tuesday, March 31

Addressing the COVID-19 Challenge – Change Communications Strategies and Tools, Results Map

Additional resource by Results Map: Results Map Change Communications Guide (especially pages 27-32)


Monday, April 6

Crisis Communications, IoIC

Thursday, April 9

Internal communication during uncertainty, IoIC

For more webinars:


On the Front Lines: Case Studies and Best Practices from California's COVID-19 Hot Zone, PRSA, Awaiting link to recording

Internal Communications During COVID-19, PRSA, On-Demand available March 31

Digital Communications During COVID-19, PRSA, On-Demand available April 1

COVID-19 Leadership Communications Virtual Roundtable, The Communications Network

Notes from the roundtable are available here, and the slides can be found here.

Communicating about COVID-19 — Navigating a New and Uncertain Crisis, PR News


External Communications During COVID-19, PRSA, Available March 30


COVID-19: The crisis communications response, CIPR Education and Skills Sector Group and PR Academy 

Crisis Communications: COVID-19 Special, AB Comms

Zoombombing and Other Coronavirus TalesFIR Podcast #193

New Report: How Businesses Are Handling the Crisis the COVID-19 Pandemic, Institute for Public and Peppercomm 

COVID-19 Q&A with Infectious Disease Expert Dr Richard Wenzel, The Communications Network


COVID-19 Crisis Communications 101 Virtual Roundtable, The Communications Network


Communicating in a Time of COVID-19, PRSA 


The role of an Internal Communicator in times of crisis, IABC Asia Pacific

COVID-19: How Businesses And PR Agencies Are Handling the Crisis, The Institute for Public Relations and Peppercomm (available for a limited time)

Keeping Employees at the Center of Your Crisis Comms Plan, PRSA, Employee Section 

Do your best, keep calm, wash your hands, and carry on. #FuturePRoof podcast

Principles of Effective Crisis Response, PRSA, available until July 30, 2020

Coronavirus Internal Communication Advice, IoIC

COVID-19 webinar: Communicators, you can’t pour from an empty jug, CIPR Inside 

Crisis Readying your Organization for the Coronavirus (COVID-19) Impact, Melissa Agnes


Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic, Molly McPherson with 11 professionals working in crisis and risk management, public relations, strategy & planning

Andy Gilman on Coronavirus crisis communicationsEE  VOICE Episode #43


The Value of Employee Communications During the COVID-19 Crisis, Sharon McIntosh and Mark Dollins. Presentation here.


COVID-19: Crisis Communications, PRCA 


COVID-19: Crisis Communication Principles and Crisis Preparedness Best Practice, EACD

(Links to recording and presentation included at the bottom of that page.)


COVID-19 Beginning to Reshape PR and Communications, PR News


COVID-19: Effective internal and external crisis communicationsJohn Connolly, AICD

A Nation Turns Its Lonely Eyes to You: An Open Letter to American CEOs. Why you must say something about coronavirus every single day, David Murray, Medium


What Communicators Need to Know About the Legal Implications of the COVID-19 Crisis, Caroline Sapriel, IABC

Advice and Perspective on COVID Crisis Management from Leading CommunicatorsRob Flaherty, Page Society

Rob Flaherty moderated a discussion among more than 100 leading chief communications officers and agency leaders to find out how companies are and should be responding to COVID-19. This post summarizes the conversation.

COVID-19: How Businesses are Handling the Crisis, Institute for Public Relations

COVID-19: A monitoring and evaluation guide for communicators, Jennifer Sanchis, Influence

Communication That Works In A Crisis: Tips And TechniquesJane Jordan, CSCE

Avoiding Communication Fatigue as Coronavirus Separates WorkforceJoshua J. Smith, PRSA

A Communications Primer for Coronavirus, Seth Arenstein, PR News


COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management, Jon Goldberg, PRSA

Employees Look to Their Companies for Coronavirus NewsNancy Cleeland, SHRM 

3 Important Lessons On Crisis Management From the COVID-19 Pandemic, Tanveer Naseer

Coronavirus live Blog - The impact on PR and Comms, PR Week UK

Internal Communications Can Make or Break Brand Reputation During Coronavirus Crisis, PR News


Communicating Through the Coronavirus CrisisPaul A, Argenti (PDF Download)

Your Guide to Communicate Proactively to Employees in Response to Coronavirus, David Grossman, The Grossman Group


How Communicators Can Help Inform the Public During the COVID-19 Crisis, PRSA

Corona, Communications & CEO, Frank Körver, EACD 


Navigating Through the COVID-19 Storm, Caroline Sapriel, IABC

How is Coronavirus influencing the communications industry? Eva Maclaine, Influence

Coronavirus: advice for emergency comms, Chris Tucker, PR Academy 

How to communicate COVID-19 information in your organization, Rachel Miller


The Italian Federation of Public Relations published a number of articles


For more articles: 

Please note : We are not receiving payment or endorsing any products or services featured in our curated content.


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